In this post, I explain why the first version of DayTickler must not only be lovable but also a marketable product.
Following my last post some readers were surprised that we will take almost nine months to produce a minimum viable product (MVP). According to Wikipedia, a minimum viable product (MVP) is the product with the highest return on investment versus risk. Usually, a MVP only has those basic features that allow the product to be deployed, and no more. The product is typically deployed to a subset of customers (early adopters) that are supposed to be more forgiving, more likely to give feedback, and able to confirm a product vision from an early prototype. As stated by Eric Ries in his colloquial book The Lean Startup, "The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."
At this stage in our product development, we seek to validate whether customers will agree to subscribe to the premium version of DayTickler. As we aim to market to consumer in an already mature market (there are already over a hundred to-do app), we can hardly launch a product that would be perceived as incomplete. We need to polish the software to the point of making it lovable, and this requires time. Furthermore, it must have all the necessary features to make it marketable. In our case, this requires building not only the core of the product but also the main feature that will convince customers to subscribe and pay for the premium version. This means that the product cannot be a prototype and this takes work. Especially that while building the product, at the same time, we continue to do consulting. Here's why the construction of the MVP is so demanding and requires more than 9 months.
In this post, I am providing a progress status on the development of DayTickler.
For more than seven months, with my business partner Erik Renaud, we are currently building the first version of DayTickler, a mobile app to plan your "Today Schedule". It's going well. By the end of August, we will have a Minimum Viable Product (MVP) ready for launch in the app store. The process may seem long but we must ensure that our first version will be a minimum lovable product.
As noted on twitter by Jussi Pasanen, building a MVP is much more complex than programming a few scattered features. This is a wise mix of a functional, reliable, usable and emotional design.